BROCHURES—FOOD DRINK DIFFERENCE IN STRENGTH of the 99 why two cocktails, made from the same recipe, and (rem the same brand ot gin, bet from different bottles, will often taste advertiser: Hiram Walker, Inc., New York, agent Fletcher Ellis, designer Lester Beal. Trade Portfolio to show dramatically and pictorially the difference in various brands of gin. Modern type of layout used in order to convey, by means of association and suggestion, the modernity of ad vertiser's distilling methods. Designer adapted his work for the photogravure process. The portfolio was first-prize winner in the Art Directors' Show, New York.

Modern Publicity en | 1937 | | page 103