SfffLEy H AV N p E N
ER 0 M MAHtjARET E
embossed sweetshop paper plate, and added jolly
envelope to convey a free and easy sort of greeting. He
considers such intuitive design made for purely per
sonal reasons and for private circulation can exercise
considerable influence on the trend of graphic design.
This also is the reason for the inclusion of such work
in Modern Publicity.
designers: i. Ashley. Private Christmas Card. 2.
Ashley for Mr. Derek Patmore. 3. Edward Wadsworth.
4. G. Geodecker, Berlin. Private Christmas Card. 5.
E. McKnight Kauffer. 6. Ashley. Invitation to party
given by Old Bleach Linen Co. Ltd. 7. Herbert Bayer.
9. Adapted design by G. R. Morris. 10. Ashley.
Herbert Bayer bought a ready-made card, applied an