AND MUCH MORE THAI
22,000 radio programs of ei
advertiser and producer The Columbia Broadcasting System, New York.
advertiser. H. P. Bulmer Co. Ltd., Hereford, agent: G. S. Royd Ltd. Brochure issued to commemorate
Golden Jubilee of the firm (cider manufacturers).
p of 60,000
k and con-
For youand for your 85,000.000 radio
neighbors in the United States the
Columbia Broadcasting System presents
22,000 different radio programs a year.
Yet. do you know what the Columbia
Broadcasting System really is?
It is far more than a radio network - al
though it wings its programs, day and
night, over a network of 103
radio stations, reaching
from coast to coast and
from Canada to Honolulu
the largest radio net
work in the world!
Columbia is a vast
men and women
of artists and engineersof educa
tors and editorsan organization of
over 1.000 people whose special respon
sibility it is to bring you the richest
variety of programs their skill and genius
can create. From almost every comer of
the globe, these programs come to you
in swift, smooth successionhour after
hour...for sixteen hours a day...22,000
programs a year from CBS.
CBS brings you ENTERTAINMENT! Yes
- and much more than entertainment.
F or Columbia has played a major role in
developing the full power of radioin
making American broadcasting...in
making your broadcasting...far greater
than in any other country of the world I
CBS brings you NEWS! Brings you almost
1.000 individual broadcasts a year, of
news in the making of news at
the very moments it is happening
whether it be the inauguration of a Presi
dent of the United States...or the sounds
of grins in actual warfare from a far-off
country. tCouHonei on following pagn