PACKSV Alt III IIS
advertiser All-Nu Products Co.,
N.J. designer Ferdinand J. Obeck.
Cans redesigned for greater legibility
and better display of trade name, also
incorporating greater eye-pulling power
with colour. Observed increase in
sales 28 per cent, up over previous year.
Bronze Award in All-America Package
advertiser Dole Valve Co., Chicago.
designer Hervey MacCowan and
Stuart G. Phillips. producer Con
tainer Corp. of America. Aim to
provide sturdy economical containers,
dominating retailers' shelves by size
and brilliance. Board used for strength,
brilliant inks, varnished, for poster
effect. A radical departure emphati
cally different from type of design
previously and commonly used for such
products. Silver Award in All-America
advertiser Parker Pen Co., Janes-
ville, Wis. designer Paul Ressinger.
producer A. Geo. Schulz Co. Sim
plicity and visibility were the aim and
the new design has increased sales.
Gold Award in All-America Package