PACKS—FOOD 133 advertiser John Morrell Co., Iowa, designer Gustav Jensen, producer Nelson Colortype Co., Chicago. De signer was given free hand. Design marks drastic change from old. Simplicity, clarity of letter, appetite appeal and colour value were all taken into account. Ultramarine blue, gold and white were selected as denoting purity, cleanliness and quality. Lower case letters for legibility. Colour photography product illus trations used for first time. After the new labels were introduced sales more than doubled. Gold Award in All-America Package Competition.

Modern Publicity en | 1937 | | page 137