CIILIIUH ANI) DISPLAY
CII LII U It IN
Mi Jnseph Hinder
50 illiislmliims in rolnur
How, when, and where of colour
appeal in advertising by one of the
foremost exponents in the world, who
has brought students of advertising
flocking to Vienna to study his
A valuable book for advertiser, artist
Size ii£ x 9 ins. Cloth 15s.
Hy Harry Trelliiiuan
An authoritative work by an eminent
display man, with special chapters on
display in various trades by leading
exponents in London and New York,
supplemented by about 200 illustra
tions of window display in many
Size ni x 9 ins. Cloth 21s.
THE STUDIO LTII., 44 LEICESTER SQUARE, IIIMKIV W.C.2
HARRY TRET H O WA N
British Printer: The plates include a striking series of designs for posters, showcards and booklet covers,
the selection including prominent British and also Continental work. Freshness and originality mark all
these, so that the work is in itself a notable demonstration of the successful application of the right kind
of colours in the right way. Distinctly a book to be well used."
World's Press News Valuable to both the poster artist and the printer."
Sales Management is a welcome addition to the sales ammunition of display men and women.
It is delightfully produced and contains nearly two hundred large-sized illustrations of outstanding
displays shown in Great Britain, Europe and America."
Sign and Display Advertising Mr. Trethowan's book, though brief, contrives to place before the
reader the state of display and its likely trend in the future. It should provide a valuable addition to
the display man's library, for books of real worth on display are few and far between."