ETAT POSTERSTRA VEI i, 2 and 3. advertiser Grands Reseaux de Chemins de Fer Francais, designer Berthome St. Andre (1 and 3) and Andre Giroux (2) according to the indications of Paul- Martial FtaefFelin. To sell family tickets at reduced rates. 4. advertiser Chemins de Fer du P.L.M. designer Roland Flugon, according to the indications of Paul-Martial Flaeffelin, who is responsible for the campaign slogan The land of your dreams at the end of a night." Part of a campaign in which press and direct mail were also used. 5. advertiser Grands Reseaux de Chemins de Fer Francais, designer Roland Hugon with Paul-Martial Flaeffelin. For express parcel post. 6. advertiser Chemins de Fer de l'Etat. designer Fix Masseau. producer Editions Edita, Paris. 7. advertiser Chemins de Fer, P.L.M. designer Marton. producer Alliance Graphique, Paris. 8. advertiser Grands Reseaux de Chemins de Fer. designer Nathan (not used, as being too modern9. advertiser Office National du Tourisme. designer Nathan. 10. advertiser Air France, designer Roland Hugon. producer Editions Paul-Martial. 11. advertiser Chemin de Fer duNord. designer Marton, producer Alliance Graphique, Paris. hous AVO*s 600 PLAGES-2000'dsCÓTES EXACTITUDE- VITESSE CÖNFORT PRIX REDUItS BILIETS'COMBINES PARTEZ P.L.M. A A AAA AIR-FRANCE CHEMINS DE FER FRANCAIS 9 10 11

Modern Publicity en | 1937 | | page 33