W\TTELEZ RÊGENE SWSCH^SIS POSTERSVAR II) IIS 36 STEIN D RUCK I. advertiser August Hempel (firm of printers). designer Joseph Binder. 2. advertiser Wattelez. designer Nathan. 3. advertiser A group of Radio manufacturers. AGENT Erwin Wasey Co., Paris. designer Firsca. Design expresses simplified radio construction without loss of tone quality. Figure of the newsboy used in different forms of publicity gave campaign successful uniformity. 4. advertiser Mazda, designer Nathan. A perfect representation of a new electric lamp was asked for.

Modern Publicity en | 1937 | | page 40