- - -
b yv -
l.U VEILS LEAP,
BIT SHELL GETS THERE FIRS
\OU CAN BE SIRE OF SHE LI
Latl vaat iha Pt
TEEL AND ENGINEERING El,
OTOK VEHICLES £400.000
MILLIONS Of TONS OF BRITISH COAI-
OVER THE HILLS ON SHELL
YOU CAN BE SURE Of SHELL
Driving even the an»t ;omfonjhIe car can weary yt»u on a long
journey unlets you choose your petrol carefully. The effects of
rake a wise choice of petrol Do not bay yonr
tprncnce at the pnee of discomfort but follow the emmple of
invariably use Regent Petrols.
HIGH FOXCi. MIDDUTOU ffv TCIWALC. DURHAM
Regent Petrols have to the highest degree all the qualities of a good petrol.
They «re leaned from Trinidad crude oil, world-famoui for in quality
They have the highest anti-knock value so essential for smooth
running. They are specially refined and blended for
nartmg, rapid acceleration and matimum power. There are four grade
afTtcgcnt Petrols all British and consistent in quality.
YOU CAN BE SURE OF SHELL
advertiser i Shell-Mex B.P. Co., Ltd. agent
Regent Advertising Service, Ltd. Top left. Reminder
in general press. A popular series, for which Shell
received a very considerable number of suggestions
from the Public, designer: Edward Bawden. Top
centre. Campaign of press and lorry bills, used in
industrial districts to establish the contribution made
by Shell to industrial recovery, designer Hans
Schleger (Zero). Photograph by Peter Pitt. Top
right. Press and lorry bills, designer Jack
Miller. Bottom centre. Reminder advertising for
B. P. Ethyl. designer Hans Schleger (Zero).
Bottom right. Local press only. Each paper carried
illustrations of places within the area of circulation.
designer Hal Missingham. Bottom left and on
opposite page. Informative and persuasive series.
The latter inspired by surrealism combines reasoned
argument with entertainment.