advertiser S. Simpson, Ltd. agent W. S.
Crawford, Ltd. Various aspects of outfitting,
i. To make the public conscious that Daks were
not only grey flannel trousers but were made in
different stuffs and colours. Photography by
Geoffrey Morris. Condensed Gothic makes dis
tinctive typographic display. 2. Presenting high-
class fashion as much through manner as matter.
designer Hof. 3. Not merely a gift catalogue
advertisement but to sell the gift shop as a whole.
Used in high-class magazines. Photograph by
Gretton Studios. 4. Another Daks advertisement
attended by good results, and purchase of three or
four pairs for different occasions to the former one
or two per season and person. Selling and prestige
work hand in hand. Photograph by Geoffrey
Morris. 5. High-class London appeal, designer
Hof. Opposite, a further example.