PLYMOUTH BUILDS GREAT CARS
i. advertiser: Wheeling Steel Corp., Wheeling,
U.S.A. agent Critchfield Co., Chicago. 2.
advertiser Plymouth Division of Chrysler Corp.,
Detroit, U.S.A. agent J. Stirling Getchell, Inc.
3. advertiser American Blower Corp., Detroit.
agent Brooke, Smith French, Inc. designer
Eldon Roths. Designer was asked to illustrate
dramatically superiority of experience over in
experience. Appeal to buyers of air conditioning
equipment. Direct mail campaign tied up with
press Fortuneindustrial and trade magazines).
Effect on sales considered good though equipment
is not sold direct to users by the manufacturer.
4. advertiser Standard Accident Insurance Co.
agent Rickerd Advertising Agency. Effective
STANDARD ACCIDENT INSURANCE COMPANY