Maximum pay-load n-uxti CREATES SALES PRESS—MECHANICAL Once airplanes were able to carry only their pilots. Today they are a mighty commercial factor—transporting pay-loads of almost incred ible proportions to their own weight. Molyb denum steels have contributed notably to the lighter, stronger construction of these modern Winged Mercuries of the air. While the advantages of minimum weight and maximum strength in airplanes are obvious, they are not always fully appreciated in other products. Take any machine. If made from infe rior irons or steels, more weight is required. This means more freight cost on material from the steel mill, and on the finished machine to the user; more power cost every time it is moved; less "pay-load"; less service life. What Moly irons and steels have done for airplanes (in motors and structural parts), they can do and are doing in automobiles, rail way cars and ships; in engines and boilers; in structural work; in farm, factory, mining, road- building and oil-well machinery in ferrous products of all kinds. The story of Moly —"industry's most versatile alloying element"-would fill a book. And the interesting, non-technical brochure we have waiting for manufacturing executives and their associates is "Molybdenum in Industry." Write for it. Climax Molybdenum Company, 500 Fifth Avenue, New York City. advertiser Climax Molybdenum Co., New York, U.S.A. agent N. W. Ayer Son, Inc. designer Alaxi Brodovich.

Modern Publicity en | 1937 | | page 65