fr' BROCHURES—TRAVEL I I JSWf et> about t la nd* of llfr on advertiser The Egyptian Government in con junction with Thos. Cook Son, Ltd. agent W. S. Crawford, Ltd. designer P. W. Jackson. Part of a campaign, including posters, Press adver tising and direct-mail to an extremely high-class market. Illustrations are well designed to carry the spirit of Egypt and include, as well as photographs, an interesting cover (two printings on metallic paper) and end papers adapted from Egyptian paintings in the British Museum. Overprinting on type pages in colour (not visible in reproductions) appreciably adds to the harmony of effect. SID LI TE r <#*1 Within a week—you can slep from this restless Western world, to the leisured grandeur of the East, to Egypt 1 To Egypt, whose history was being written 5000 years ago. To Egypt, where against a background of past splendour moves the culture and sophistication of today

Modern Publicity en | 1937 | | page 88