IIII 1)1'HIIHEK, ETC.—FABRIEK
i and 2. advertiser S. Simpson, Ltd. agent
W. S. Crawford, Ltd. First specimen shows cover design
of booklet for Simpson clothes. The designer, Ashley,
had to convey a sense of Spring with the suggestion
of new style in men's clothes. Part of a policy of sending
out two booklets a year (Spring and Autumn). This
booklet was well received by the agents. 2. Shows
opening from gift catalogue, with colour photographs by
Grettonphoto, Ltd. Lavish use of colour to direct attention
to new shop. 3. advertiser Old Bleach Linen
Co. agent W. S. Crawford, Ltd. designer Ashley,
whose interesting development of a free style of design
was here first demonstrated. Old Bleach were pioneers
of a style which has become widespread in many different
forms. 4. advertiser Simpson, Ltd. agent W. S.
Crawford, Ltd. designer Ashley. Menu card cover.
Design has developed into a monogram used by the
firm for general purposes.