V d r THE various national developments of Czechoslovak art are not clearly represented in our Propaganda material. This may be partly due to the fact that the graphic art of other countries has greatly influenced our own artists. We thus find strong traces of Paris but also the influence of Munich and Vienna in our advertising. This fact makes it rather difficult to present within a limited space a selection representing all the specific characteristics of Czechoslovak propaganda. The material presented can therefore convey only a general idea of it. The advertisements have been chosen with a view to presenting a fair average im pression of Czechoslovak advertising and its many-sidedness. Section compiled by PIRAS ADVERTISING AND PUBLISHING COMPANY LTD. Prague II. Rodoitno jizdo do jaro! Bmwnovou hum 4ejedete ai IS*/* km délt fw**. M. »«-*» NA ViiCH SILNICfCH S bmuobvou urttéu »diléH kaiéé ttoupéni ai 15% km éék*. by Mbrtmi, I»# S«U«i ib«rv»M« htaatlavae »mt»i éviilift I* Mncnu' ff# O Zödnv pèvec, tddny bómik. iddny virtvo llavnym o n«ió»lol proto •klomo o ném p«la chvatozpévy. n«t»chopn*tl "anojti muz« protlovilt tkut«{n* hodnory pii OOOtU, ktary >i zitkovo op»' o op*i najvylliho uzndni I n«|nové|ii »yïkun'y ynikajiach badatelü poWrxuji »«lky vyinam O 0 O l U pro danni oi*»f*m o»t o zubw ('cnutm SU 1 Qdo OOOl poiird ikodl Ontinphckoo otnfonnou v,Uvu no «I u»f»ch a hf*anu. kiero b„a ikodlwych boktor,OOOl otvérut» lovcojnè oromotuuja dkgh 2ub OOOl odtlranuie ikodl-«y povlok ucho.o krom» a id,a,. P r'obO n«n. nir UplPynbai t*ch»r> «bn, »ody OOOl a lube, (>a»fy OOOl ij» »ka^*"**- 1 iL..f I vrabci na stress i o lom povidaji, i* fid* s'-ibrnym -kuMM* cfobré, dotli mod*rm Crovof Cfubo dotfi vylpfné »lO|f n*jvyl« K2 2v tok»"*** S K *T ddmy, které |»ou «i védomy ladne toohry cafe* - -ikdy nanochOii to. co by pro „nibo" byto éMÜ i« vytvor potlndmch borov, odsh'nu O viarki. rtojlép» «tf ii»n<J jrdzanka X »»|Cistiiho hMMfef Various Press Advertisements. AGENT Piras Ltd. DESIGNERS H. E. Kohier, Ing. P. Berger. 117

Modern Publicity en | 1938 | | page 119