Swiss publicity and design, as might be expected, clearly
reflect the chief industries and activities of the country, the
import of tourists and the export of dairy produce. It follows
that publicity in both these fields is mainly prepared for
issue outside the country. Within the country, it is interest
ing to observe the vigorous campaign for increasing the
use of the telephone. Characteristic of Swiss posters is the
use of first-class photography.
Section compiled from
material supplied by
M. F. Waefler.
"National Costumes" issued by Chalet
CheeseLtd., Zug. DESIGNER PRINTER
Paul Attinger Ltd., Neuchatel.