A/ate Tea DESIGNERS Consultants Limited. ART DIRECTOR A. E. Smith, N.R.D CLIENTS Lyptol (London) Ltd. John Evelyn Flower and Herb Farm Ltd. W. Sinkler Darby. THIS TEA IS SUMMING Three typical package designs by Consultants Ltd., of London, the main characteristics of which are the careful choice of colours and the meticulous planning of the typo graphy. Lypticide Insecticide in dark and light green, makes intelligent use of a woodcut illustration. John Evelyn Maté Tea in black on a light brown background forms part of a very extensive range of herbal product designs. Palpak Hand Cleanser tube is printed in black and blue on white and is marketed in a blue leather wallet.

Modern Publicity en | 1938 | | page 138