ADVERTISE ON THE L N E R Company L.P.T.B.Gas Light and Coke Co.T. J. Culmer W. B. Cartwright Co.Rothmans Kodak Boots; Express Dairy; Liverpool China and India Tea Co.British XyloniteEbonestos Industries, and the Government. Outstanding was the United Kingdom Government Pavilion, Glasgow Exhibition, Display and Stand Fitting, carried out by Misha Black, collaborators Thomas Gray, Milner Gray, Jesse Collins and Walter Landauer. Milner Gray was awarded coveted R.D.I. by the Royal Society of Arts. Equally versatile design organisation is Consultants Ltd., with Frank Mortimer as Managing Director and Albert E. Smith, Art Director. Smith's meticulous work on package design was largely responsible for earning Consultants prominence in Shelf Appeal's 2nd Annual Awards for British Packaging. Apart from packaging, work produced or in production, covers various plastic articles moulded in bakelite, beetle and mouldrite, and also some cast in Catalin. Other work included equipment for overhead trolley systems, exhibition stands, hair dryer, hair-waving machine, motor bodies, store furniture and radio sets. Interesting event of the year, significant of growing use of design in industry, was formation of The Design Unit Limited (see Art and Industry, July, 1938) with Norbert Dutton, well known package designer as Director of Pro duction, R. Lonsdale Hands as Managing Director. Aim is to market design as a business proposition, founded on market research, backed by complete technical informa tion and carried out by a co-operating team of specialists. Best of Norbert Dutton's own work during the year was restyling of complete range of Tokalon products, packs for Spillers Dog Foods, and L. C. Hardtmuth. In the field of package design, Metal Box Company achieved a great deal of good work, maintained their high standard. A few of the many interesting Metal Box packs are shown in this issue of Modern Publicity others were illustrated throughout the year in Art and Industry. While the trend in the design of both products and packs continued towards simplification, elimination of non essential and distracting ornament, there were signs of diminishing worship of stark functionalism. The pendu lum, having swung to the other extreme from overloaded ornamentation, fussiness, etc., appeared to start on a return course. It is unlikely to go all the way but it is char that designers no longer unanimously condemned all decoration as useless because its use was not of practical value. Man cannot live by bread alone, and, while the leading designers properly remained faithful to clean lines, labour and space- saving economy, alio t ed the function to dominate the shape, yet they no longer utterly despised the relief of surface decoration, a touch of colour to break the monotony of virgin white enamel. Development of plastic materials greatly assisted designers to obtain such effects. The year's issues of Art and Industry demonstrated this ten dency and, incidentally, surveyed the whole field of plastics, old and new, and the'r present applications and future possibilities in industrial design. In concluding this brief survey of trends and organisa tions in industrial design in Great Britain, we feel that the opinions of Frank Mortimer, of Consultants, will be of great interest The future for Industrial Design in this country," he writes, promises well. At the moment, manufacturers are busy, directly or indirectly, on account of the Govern ment's re-armament programme, and, because of this, there is a tendency for them to overlook the usual pro gressive improvements in the design of their products. Assuming that this re-armament work will occupy their factories until at least 1940, and that in the meantime the Special attention given to the requirements of Poster Advertisers Solus and Panelled rail and road sites of all sizes Modern methods of display Advertising Manager (Commercial) Dept. K, London North Eastern Railway, Marylebone Stn., London, N.W.I {Continued on Paje X Full particulars gladly supplied by Telephone Paddington 3400, Extension 54 VIII

Modern Publicity en | 1938 | | page 154