PRACTICAL BOOKS BLANDFORD PRESS LTD. DISPLAY, LETTERING, ADVERTISING, etc. 16 Hyde Street, New Oxford Street, London, W.C.I ON PROFESSIONAL TICKET WRITING By ALFRED H. HUNTER The art of ticket writing from start to finish, with numerous illustrations explaining in detail the actual formation of the letters shown. Lay-out, spacing, showcard design, the mixing of colours, stencilling, sand blasting, and many other valuable chapters. Price 7s. 6d. SILK SCREEN PRACTICE By F. A. BAKER This book is of surpassing interest to all users and prospective users of the silk screen process. It deals fully with all the known varieties of the work. Price 7s. 6d. PEN LETTERING AND PRACTICAL ALPHABETS Instructions on the use of lettering pens com bined with a large selection of alphabets not to be found elsewhere. Over 20,000 copies sold. Price 2s. 6d. ILLUSTRATION FOR DISPLAYS AND SHOWCARDS By W. A. VIGKERS A comprehensive and authentic textbook cover ing thoroughly all phases of the art of illustrat ing for display and scenic backgrounds, showcards and posters. 104 pages (Demy quarto), 20 chapters, and 335 lucid illustrations. Excellent value for the low price. Price 8s. 6d. SCREEN PROCESS PRODUCTION By HARRY L. HIETT An authentic and complete American text book covering thoroughly the very latest prac tice in the art and craft of practical Screen Process. 256 pages 44 chapters 110 illustra tions. Highly recommended to those who wish to keep in touch with the latest American developments of process work. Price 15s. Od. SHOWCARD LAYOUT AND DESIGN By EDGAR BOND A well-produced manual written by an accom plished showcard artist. This book has over 300 illustrations of modern showcards and over 1,000 selling phrases to choose from. Price 5s. Od. PLANNED RETAIL ADVERTISING By A. E. BLAKE Being a complete treatise on advertising and its application for the retailer, both for the small shop and the commodity store. Price 7s. 6d. THE STUDIO HANDBOOK By SAM WELO The quality of the material in this book is remarkably high, providing an inventory that will give an answer to almost any problem with which the designer is confronted. The Studio Handbook contains 62 pages of modern alphabets 50 styles of occasional lettering 150 designs for showcard and advertisement lay-outs panels, masks, ornaments, rules, etc., making in all 232 pages. Price 16s. Od. PRICES INCLUDE POSTAGE. Cash with Order is requested. Books may be sent C.O.D. in U.K. if required. XIX

Modern Publicity en | 1938 | | page 165