The United States is so large in area, with advertising activities so extended and varied, that it would be almost an impossible task for any one man or group of men to determine the best magazine advertise ments, newpaper advertisements, posters, packages and mailing pieces from the hundreds of thousands of excellent examples produced each year. And it would be far too great a responsibility Fortunately, it is not necessary. In each of these divisions there are already well-established annual exhibits which select from the work of the nation. In compiling this American section, N. W. Ayer Son, Inc., Philadelphia, acknowledges a debt of gratitude to the Annual Advertising Awards, the Annual Exhibition of the Art Directors' Club, the Irwin D. Wolf awards for Packaging, the Exhibit of Commercial Printing conducted by the American Institute of Graphic Arts, and the Annual Exhibition of Outdoor Advertising Art.

Modern Publicity en | 1938 | | page 19