I SEE YOU HAVE excellent TASTE it* i"*" a1*! anhiuser-msch ST. LOUIS Developments in outdoor advertising during 1937 indicate that the poster at last is being considered as a separate and individual problem in art. No longer is it an adaptation from a coloured magazine illustration. It has national characteristics the human interest and often humorous type (Lincoln- Zephyr), the display of healthy, gay young bodies in bathing suits, the clever and primeval use of the pretty girl for Budweiser. An original and foreign note in American posters was the effective abstraction by Cassandre, "Watch the Fords Go By." Millions Do 24-sheet poster for Anheuser-Busch, Inc. ARTIST Andrew Loomis. AGENCY D'Arcy Advertising Co. Art Directors' Show, Barron G. Collier Medal Car Card. ARTIST Otis Shepard. ADVER TISER William Wrigley, Jr. Co.

Modern Publicity en | 1938 | | page 20