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Developments in outdoor advertising during 1937
indicate that the poster at last is being considered as
a separate and individual problem in art. No
longer is it an adaptation from a coloured magazine
illustration. It has national characteristics the
human interest and often humorous type (Lincoln-
Zephyr), the display of healthy, gay young bodies
in bathing suits, the clever and primeval use of the
pretty girl for Budweiser. An original and foreign
note in American posters was the effective
abstraction by Cassandre, "Watch the Fords Go By."
24-sheet poster for Anheuser-Busch, Inc.
ARTIST Andrew Loomis. AGENCY D'Arcy
Art Directors' Show, Barron G. Collier Medal
Car Card. ARTIST Otis Shepard. ADVER
TISER William Wrigley, Jr. Co.