PUBLICATIONS Somebody once made the remark that without formal histories, state papers, congressional records, the temper and habits of a people would be revealed by the advertising pages. That observation could be applied with justice to American advertising during 1937. The depths of a depression had come and gone. The advertising scars they left were healed, or healing. The wild, panicky insistence on "buck-eye display and screaming, jumbled type faces had disappeared. Good taste is evident in the advertising ideas and in the art, which, proportionately, receives more emphasis than ever. The reason must be evident That good taste, once again, has been found an effective commercial weapon. Art Directors' Club Medal. Color Painting. ARTIST Alexander Brook. AGENCY N. W. Ayer Son, Inc. ADVERTISER Steinway Sons, Inc. 20

Modern Publicity en | 1938 | | page 22