Somebody once made the remark that without formal histories, state papers,
congressional records, the temper and habits of a people would be revealed
by the advertising pages. That observation could be applied with justice to
American advertising during 1937. The depths of a depression had come
and gone. The advertising scars they left were healed, or healing. The
wild, panicky insistence on "buck-eye display and screaming, jumbled type
faces had disappeared. Good taste is evident in the advertising ideas and
in the art, which, proportionately, receives more emphasis than ever. The
reason must be evident That good taste, once again, has been found an
effective commercial weapon.
Art Directors' Club Medal. Color Painting.
ARTIST Alexander Brook. AGENCY N. W.
Ayer Son, Inc. ADVERTISER Steinway