Certain work-a-day packages must take into account the
display needs of retail stores, where they compete for
visibility with other packages on the shelves. A
fine example is the Canterbury Tea carton. Other
packages must surround an article of luxury with
additional and appropriate beauty. Good examples are
the Cannon Band Box of towels and the Schiaparelli
Shocking Perfume "dress form." A marked trend in
modern packaging is to make the container serve a useful
purpose in addition to wrapping the goods. Thus the
neat container for Dixie Cups becomes a wall dispenser,
and the Stetson package, wisely enough, is a practical,
durable hat box. All packages illustrated won Wolf Awards.
Below Schiaparelli Shocking Perfume. Entered
by Parfums Schiaparelli, designed by Elsa
Above The most effective package designed to
promote the product as a gift. Cannon Band Box.
Entered and designed by Cannon Mills, Inc.
Above The most effective use of two or more
packaging materials in one or more packages.
Below The most effective use of more than one
colour. Sovereign Hat Box. Used by John B.
Stetson Company, designed by Martin Ullman.