I i SAVINGS BANKS He did it dollar by dollar! ,e GETS SALBi 31 Hfcow, left Honorable Mention, Annual Advertising Awards. For a local campaign appearing in newspapers which is distinguished for technical excellence and ethical soundness. AGENCYN. W. Ayer Son, Inc. ADVERTISER Illinois Bell Telephone Company. Aboveright Honorable Mention, Annual Advertising Awards. For a local campaign appearing in newspapers which is distinguished for technical excellence and ethical soundness. AGENCY: The Newell-Emmett Company, Inc. ADVERTISER: The Savings Bank of Manhattan, Bronx Westchester. Below, left Magazine Advertisement in Black and White. ILLUS TRATOR Ruth Alexander Nichols. AGENCY N. W. Ayer Son, Inc. ADVERTISER American Telephone and Telegraph Company. Below, right Honorable Mention, Annual Advertising Awards. For a series of advertisements most distinguished by excellence of layout, art, and typography. ADVERTISER WOR. cky Smke ng WOR firs! night*. WOR'l lislener* art giv. down by tht inimitable Bide Dudley WOR pull* plaudii WOR nab* Chicago Symphony Ic WOR km»» how effect» telephone call can lie in cloning a sale in another city. Hut not every one realirc* the punch that systematic telephoning puts into («li* program* of every descrip tion. Wr'vifl gladly suggest a telephone plan to help you increase out-of-tow n sales a»<l cut coals. Just call our Business Office. Illinois Bell Telephone- Co. START WITH *1 SAVE YOUR WAY TO SUCCESS! of ManhattanBronx and If estchester ...an actual story of a mutual Savings Bank Depositor

Modern Publicity en | 1938 | | page 33