BRETA «II VV7ITH more difficult times, the Brochure has cleverly replaced the catalogue. Slight, less preten tious and less commercial, the ad vertising brochure is none the less efficient for making intelligent use of the freedom provided by a great variety of sizes and folds. ICatalogue covet for Weiss Chocolate Printer, Draeger. 2. Cover by M. Bou- chaud for a tourist brochure. Project by Tolmer 3. Into Space. Brochure-catalogue for Hotchkiss cars. Producer, Printel. 7. Project for a brochure cover for the Normandie. Imitation of sandblasted glass executed on metallic paper by Ternat. 4, 5, 6. Eight songs for children." Brochure pro duced for Gobey Labora tories by Léon Ullmann. Covers and inside colour plates by Marty.

Modern Publicity en | 1938 | | page 44