43 1. Poster by A. M. Cassandre produced by the Grands Réseaux de Chemin de Fer Francais. Printer Draeger. 2. Poster by Vinci for Air-France. Producer Alépée. 3. Project for a tourist poster by Jean Picart le Doux. More than any other form of advertising, the Poster has undergone the influence of modern painting. Its well-defined source can easily be traced, in the now very fashionable large wall panels which are carried out by hand and often treated in a very pictorial way. Depart ing more and more from a purely illustrative scheme it would seem that now the poster emerges from the very rules supported by the painters of to-day.

Modern Publicity en | 1938 | | page 45