FOREWORD 7 INDEX 9 ILLUSTRATED SECTIONS FOUR-COLOUR PLATES THE BUYER'S GUIDE BELGIUM 71 CZECHOSLOVAKIA 116 DENMARK no FRANCE 35 GERMANY 73 GREAT BRITAIN 53 Packaging 132 Photography 137 HOLLAND 128 HUNGARY 120 ITALY 90 NORWAY 108 POLAND 114 SWEDEN 102 SWITZERLAND 124 U.S.A. 71 FRANCE GERMANY GREAT BRITAIN U.S.A. ADVERTISING ART (including Photography) x INDUSTRIAL DESIGN vi POSTERS iv PRESS ADVERTISING ii PROCESS ENGRAVING xvi TYPE FACES IN PUBLICITY xii 48,49 81 59, 62, 140 20, 33 C O N T E N T

Modern Publicity en | 1938 | | page 7