OPPOSITE BOND ST STATION
SEPARATE DEPARTMENT FOR MEN
CHARING CROSS UNDERGROUND
As types of clear expression in a poster I have chosen here two
extremes. The Highway Code is a brilliant example of very difficult
material admirably co-ordinated. The designer clarifies by simple
visual analysis an abstract notion of behaviour. It is unfortunate that
it cannot be seen here in colour, because the colour plays a part in linking
the phrase Highway Code with the picture. This picture is
"surrealist" in that the imposition of eyes and ears for heads underlines
the necessity of super-awareness on the part of pedestrians in traffic.
Also, such an unusual visual idea imports an interest and curiosity-appeal
into a subject which would otherwise make dull poster material. The
Lilley Skinner design is of a totally different order. Here we have
objective in place of subjective clarity. The actual shoe is shown like a
precious jewel on the pedestal of an elegant hand and arm. Again the
design loses by not being shown here in colour. The delicate drawing,
and the pink of the shoe against the star-spangled blue splodge, state the
case for feminine luxury with absolute clarity.
by THE MINISTRY OF TRANSPORT
FROM IS NOV. to 10 DEC. TICKET HALL
Poster DesignerH. Schleger Poster DesignerReynaldo Luza
Advertiser: London Passenger Transport Board Advertiser: Lilley Skinner Ltd.
Printer Waterlow Sons Printer Peal Ashdown Hart Ltd.