POUR CIGARETTE ET PIPE
E. V. QUESTIER
Owing to bi-lingualism in Belgium,
posters to have the widest possible appeal
must needs be very sparing in the use of
letterpress. It is the artist who has to
tell the whole tale and letterpress can
only indicate the name of the product
and little else. There is a definite trend
towards a simplified, straightforward
symbolisma happy face for a smoke,
a pair of charming Watteau-esque figures
for a sweetand for many products or
services, the more esoteric, yet effective
symbolism of which Marfurt remains
the unquestioned master.
Unusual, but visually effective.
Industries Fairs, here, as elsewhere, like symbols.
A simple but strong reminder.
Section contributed by