G. S. ROYDS LTD. Advertisers' Agents
WELLINGTON HOUSE, STRAND, LONDON, W.C.2
is Essential to
the National Effort
G. S. ROYDS LTD. are glad to supplement this record of
Advertising in war-time with a few proofs from their own hies
In many directions we have reason to be
proud, to be confident, to be grateful.
W ol 1» tron. obtaining tbc u»ual oppor,
uimtkü to takt regular curcitt, ami in many
ron-uipat^nn rmults Thtt produced viek
Iwadarlicd. lavotude irnj may. il neglected.
Tike Nation'» Mand-bv against constipation
for nearly 100 years has been Beenham» Pills
A dose at night, when needed, gives safe and
PLEASE NOfE THIS ADDRESS
WRITE TO IT, NOW!
THE LORD MAYOR'S
MAhSION HOUSE, E.U
Thr. space has been ihnated by r-
Beechams Pills Lui., Si. Helens j
How doth the little Boaverbrook
improve the shining hour
He hustles Spitfires from the'shops"
I'he upper air to scour.
Observe then on this Tobv Jug
His features tin rela\|
I hat grin comes closer, as we drink
(in Bulmer's) to our Max.
2* lbs. of apples to every fiagon
nude g,iod, >n Hone tc.pnoj u
1 We pay tribute to Bird's Custard. This
pioneer among British Advertisers has
maintained a full schedule of bookings
since September 1939.
2 Bondman, too, has advertised consistently.
7 We shall win, because we retain our
sense of humour.
8 We happened to see a bombed hospital
so we wrote this ad. Beechams of St. Helens
paid for its appearance in many papers.
3 Coalite enabled us to celebrate the victory
of The River Plate.
9 We had the job of formulating the first
Ministry of Food campaign.
4 Brylcreem the hairdressing with the
world's largest sale in pre-war days
gained yet more prodigious popularity
until the quota was introduced.
5 Wars have never affected the currency of
this grand old trooper. Worth a guinea
a box is still the classic slogan.
This supports the Mansion House Distress
Fund for Air-Raid Victims. Great things
are said of London in these days the
name of her Lord Mayor should be
coupled with these tributes.
10 The Blitz of August 1940 irritated us so
we bought space in "The Times" for a
11 Pretty obvious, maybe but we said it.
12 This most recent account to enter the
office must stand as a reminder of our
steady normal activity on behalf of fifty