The limitation of supplies and the existing
severe paper rationing haveof necessity, made an
adjustment in our ideas of advertising media.
We are now very exportminded. Trade
must go out for export sales if it is to survive.
The most direct method to reach these overseas
markets at the present time is by advertising in
those periodicals which enjoy an established
To manufacturers of quality products The
Studio is an obvious choice. It has enjoyed a
world circulation since 1893. If the home market
is temporarily closed new markets are waiting
and The Studio has been highly prized in them
for nearly 50 years. It is not a mushroom growth,
recently found to exploit your need, but an old-
established magazine with a world-wide reputation
An opinion from America—
Let us turn to England for inspiration the
British continue monthly to publish art magazines
from their besieged land. Lying on our desk the
July number of The Studio is as eloquent
a testimony of the British spirit as a fighting
speech by Winston Churchill Prominent
business firms continue to buy large advertising
space in the magazine Galleries announce Art
Exhibitions Britons are supporting The
Studio, advertisers, contributors and subscribers.
To them, The Studio, as much as a battleship,
is a symbol of Britain's might Extract
from Editorial article in The American Artist.
The Studio Limited are also publishers of
Decorative Art, Modern Photography
and Art Industryideal media in their
respective spheres. Let us send you full
An illustrated compendium of all the
available knowledge on Advertising Art.
Analyses of all types of work, guidance
in style and technique, and in studio
management, practical explanations of
reproduction processesall the inside
information for artist, art buyer
everyone in advertising. Here is a
most painstaking book. The publishers
claim that it covers every detail of the
artistic, the technical and the business
side of the subject and my word it
does with illustrations galore
In short, it's several lifetime experiences
rolled into one."Art and Industry.
4Q| BY R. P. HYMERS
net LEONARD SHARPE
SIR ISAAC PITMAN SONS, LTD.
THE STUDIO LTD.. 66 Chandos Place, W.C.2
PARKER STREET, KINGSWAY, W.C.2