Clothes that last
if you're walking more than you've ever walked
before, if you're working harder, spending less, if, in
short, you're a woman helping to win the warthen
you need Aristoc. For Aristoc cost you less because
they last so long, they improve your morale because
they look so lovely, and they impart to the simplest
war-time clothes that indefinable air of quality so
long associated with the aristocrat of silk t. kings.
THE AHISTOI.'flAT (IF Sith HTIIChlMiH
«süK 4 mÊk.
'They cost you less because they
last so long'
Prepared as we arc to make sacrifices most cheerfully; resigned
as we may be to rationing and regulations, there are few women
who do not sigh with relief to kam that the sheer loveliness of
Hear Brand stockings remains available to all.
During these rather difficult days it is not only a'woman's
pleasure to look her best—-it's her downright duty as well. And
to this praiseworthy national service Bear Brand lend their willing
aid giving glamorous, bewitching beauty.
Incidentally their most tenacious lease of life makes them one
of the most economical of all fashionable luxuries.