The new typeface designs, shown on pages 1 08-1 09, 1 18-1 1 9, 120-121, 122-123, 124-125, 126-127, are copyright of the type-foundries or photosetting companies. They must not be used without per mission of the copyright holders or their licensees. 1969 by Studio Vista Limited All rights reserved Published in London by Studio Vista Limited Blue Star House, Highgate Hill, N1 9 and in New York by The Viking Press, Inc. 625 Madison Avenue, New York, NY1 0022 Printed and bound in the Netherlands by Drukkerij Reclame NV, Rotterdam British SBN 289 79712 8

Modern Publicity en | 1969 | | page 8