Modern Publicity 1972-73
Edited by Felix Gluck
The present volume of modern
publicity contains the best designs
chosen from over 6470 entries which
were received from 44 countries.
As always, this annual of international
advertising graphics presents a
competent informative survey of new
trends in design and typography, new
techniques of presentation and printing,
and changes in attitudes and approach
on an international level. It will be an
invaluable source of information for
designers, art directors, advertising
agencies and everybody who is interested
in graphic design.
The book is divided into chapters on
posters, press advertisements, film and
television graphics, new typefaces and
bookjackets, packaking, trademarks
and letterheads and direct mail, (which
include company reports, prospectuses,
calendars and mailing shots).
Captions and introduction appear in
English, French and German and contain
details of designers, art directors,
clients, printing processes and size of
the original products. The comprehen
sive index includes the adresses of
designers, photographers, art directors
and studios to enable agencies and
clients to establish contact.
Modern Publicity volume 43 contains
176 pages with 550 illustrations of
which more then 90 are in full colour.
The cover design is based on an
exhibition poster by André Frangois.
ISBN 0 289 70320 4
£4.80 net Printed in the Netherlands.