AIBC9EFC AIICIIC E F 1 -IIJKLIIN® CHIKPIK8A 1 l-N fïï SSTTIPV 234567390 UPHYZ* mi mi hi 1 El £1 Eal a a ABCDEFGHIJKL MNOPQRST UVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 El El Eal a a q$rwy(%m:0 ABCDEFGHIJK LMNOPQRST UVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 &?!£S ABCDEFGHI IKLMNOPQRSTUV WXYZ abcdefghijklm nopqrstuvwxyz 1254567890 AAB<BCD«DE«EFTG H«HI«inK%L«LM«MN*NO PTQQRTIS^T^U "uwfwwW0 xvyVz^ abcdefghhdjkk.lmm,n n.opqrrr»tuvwxv^|,at. 1234567890&?I£$ ABCDEFGHIJ JKLMNOPQRS TUVWWXYZ& (M&SE,CE0Q 1234567890!? 1234567690 abcddeefghijkl mnopqrstuuv wxyzoeaeaeoëTÏ) cAcAcB<33GcD£E cWcWeW5CtYZ, ABCDEFGHIJ JKLMNOPQR STUVWWXYZ &C®sECE0Q 1234567890!? 1254567890 abcdejghijkl mnopqrstiw wxyz0oeaer&~ J^Mfipqrune-' 3K$t£§(%#@:Ü cAcAfB'BG'D'E FQ'HWKLJM WPg'J^RcSTO cVsVtWcW!X.cY'Z ABCDEFGHIJ JKLMNOPQRS TUVWWXYZ& C&&/ECE0Q 1234567890!? 1234567890 abcddeefghijkl mnopqrstuuv wxyzoeaeaeceTf) KXmnIt6ffi£o" qïVwy(% cAcAeB$6sDeE cNO£P9cR3tST'U V'V'W'WXYZ ABCDEFGHIJ JKLMNOPQR STUVWWXYZ 8lC&$ECE0Q 1234567890!? 1234567890 abcdejghijkl mnopqrstuvw xyzoeaeegfcr TOhMpqjxm^ cAcTi'B&G'D'E cFQeHeI3eKZLcM "NOPQ'RRSTV eVsVeWiWXeYZ ui neren f WINDSOR ULTRA HEAVY 1 J FRIZ QUADRATA BOLD J AMERICAN TYPEWRITER BOLD CONDENSED J MELIISSA INLINE History has given us certain graphic classics that we hold in high respect not only for their dateless artisl ic charm, but for their continuing power to stimu late and motivate. In t; in/ten it needs a thorough renovation to be useful to us here ana rioie. Modern presses, modern papers, new ways to set type, new ease of kerning, tighter fit. coniemporary weights-these are but a lew of the important tools that have become commonplace since tkx>k mari s first appearance years ago. When Ed Benguiat undertook the task of updating Bookman, he did so with complete respect for the integrity of its original design. With perceptive discretion he intensified the classic flavor, at the same time mould ing into the shapes those important typographical niceties that would bring Bookman back to its rightful place in the graphic mainstream. It is of considerable significance to note that while the original Bookman text typeface has heretofore been available only in one weight of roman and oblique, the new FI'C Bookman has been designed infour weights-

Modern Publicity en | 1977 | | page 86