Ludlow is Easy to Operate All-Slug Composing System Stands Stereo Pressure Will Not Break Down Advertising Will Pay Big Dividend End Sorts Picking Sharp Xetr Faces AM UNUSUAL EFFECT 30 Point Ludlow 3-M Bodoni Modern—6 to 72 Point it 30 Point Ludlow 3-MI Bodoni Modern Italic 6 to 72 Point 30 Point Ludlow 3-B Bodoni Bold—6 to 72 Point 30 Point Ludlow 3-BI Bodoni Bold Italic—6 to 72 Point Swash characters (18 to 36 Point) available 30 Point Ludlow 3-BEC Bodoni Campanile—18 to 72 Point 30 Point Ludlow 3-H Bodoni Black—6 to 72 Point 30 Point Ludlow 3-HI Bodoni Black Italic12 to 48 Point. Swash characters available 24 Point Ludlow No. 34 Umbra24, 36, 48 and 72 Point

PM Magazine en | 1939 | | page 92