Frederic W. Goudy and, during more than three decades of work in advertising, printing, and printing machinery, he has met most of the important Ameri- cans in these fields. He has not only accumulated an enormous amount of information about printing machinery and type faces, but also gained a reputation for being persuasive, positiveand more than a little outspoken. Bennett's medium height, heavy but agile frame, launches into a campaign or controversy with all the drive of a football player off for the goal- posts. But unlike the retired athlete he resembles, Bennett's battles are played out in a rieh, well- delineated, often unholy vocabulary and, over the years, have resulted not in muscles, but ulcers. As but after fifteen or sixteen years with an ulcer, you learn to live with it. And you go on a blotting-paper diet, mushy food, like they give to babies. What a miserable feast! But you go on this diet and the ulcer heals up and then you get cocky and it breaks out again, and you go back on the diet and then you get cocky So, a short time ago, he had his ulcer permanently removed and can't sing loud enough in praise of modern surgery. "They took out five-sixths of my stomach and people say, Holy Js! The guy's an invalid.' But I eat more than I ever ate in twenty years." And he goes right on driving for the goalposts. An associate said of him once that he is frequently some will mutter, he's given a few other people ulcers, too: Bennett has his own theories about that. "In this business," says Bennett, "you're likcly to wind up with ulcers. Ben Grauer teils me it's an occupational disease of radio commentators and I know it is of advertising men and designers. It is of bus-dnvers, too of any pressure business where you have to work with jackasses and lamebrains. Now, be respectful of my colleagues," he laughed, "I mean outside the office, jackasses and lamebrains." Unlike most of his colleagues, Bennett neither smokes nor drinks. I ve no wings though," he says and, jubilantly, humbly, he will teil you how it happens that he hasn't an ulcer anymore, either. "I used to smoke two packs a day, three cigars and a pipe. Giving it up was the toughest thing I ever did wrong but never in doubt. Most typophiles believe he has bcen right most of the time, which shouldn't be at all surprising, because Brooklyn-born (March 22, 1897), fifty-six year-old Bennett has grown up with his business, much in the manner of a European guildsman carrying on the family tradition. Three years after Bennett was born, his father died and his mother took him to live with his Grandfather Lynch, who was in the printing business "somewhere near City Hall in Manhattan. Grandfather Lynch urged his favorite grandson to go into printing but, perhaps not unfortunately, Paul never had an oppor- tunity to start with the family concern. Mr. Lynch housed his printing equipment in the loft of a shaky old building, and lost the equipmentand most of his fortune when the loft just collapsed. k7 dunng ear|y training at Comp Hancock, Augusta, Ga., 191 7. Mr. and Mrs. P. A. B. honeymooning in Cleveland, 1921. With the Linotype Corporation Brooklyn, m 1936. Designer John Averiii took this photo of Bennett at his desk! 1 0

Print Magazine en | 1953 | | page 12