Frederic W. Goudy and, during more than three
decades of work in advertising, printing, and printing
machinery, he has met most of the important Ameri-
cans in these fields. He has not only accumulated an
enormous amount of information about printing
machinery and type faces, but also gained a reputation
for being persuasive, positiveand more than a little
outspoken. Bennett's medium height, heavy but
agile frame, launches into a campaign or controversy
with all the drive of a football player off for the goal-
posts. But unlike the retired athlete he resembles,
Bennett's battles are played out in a rieh, well-
delineated, often unholy vocabulary and, over the
years, have resulted not in muscles, but ulcers. As
but after fifteen or sixteen years with an ulcer, you
learn to live with it. And you go on a blotting-paper
diet, mushy food, like they give to babies. What a
miserable feast! But you go on this diet and the ulcer
heals up and then you get cocky and it breaks out
again, and you go back on the diet and then you get
cocky So, a short time ago, he had his ulcer
permanently removed and can't sing loud enough in
praise of modern surgery.
"They took out five-sixths of my stomach and
people say, Holy Js! The guy's an invalid.' But
I eat more than I ever ate in twenty years."
And he goes right on driving for the goalposts.
An associate said of him once that he is frequently
some will mutter, he's given a few other people
ulcers, too: Bennett has his own theories about that.
"In this business," says Bennett, "you're likcly to
wind up with ulcers. Ben Grauer teils me it's an
occupational disease of radio commentators and I
know it is of advertising men and designers. It is of
bus-dnvers, too of any pressure business where you
have to work with jackasses and lamebrains. Now,
be respectful of my colleagues," he laughed, "I
mean outside the office, jackasses and lamebrains."
Unlike most of his colleagues, Bennett neither
smokes nor drinks. I ve no wings though," he says
and, jubilantly, humbly, he will teil you how it
happens that he hasn't an ulcer anymore, either. "I
used to smoke two packs a day, three cigars and a
pipe. Giving it up was the toughest thing I ever did
wrong but never in doubt. Most typophiles believe
he has bcen right most of the time, which shouldn't
be at all surprising, because Brooklyn-born (March
22, 1897), fifty-six year-old Bennett has grown up
with his business, much in the manner of a European
guildsman carrying on the family tradition.
Three years after Bennett was born, his father died
and his mother took him to live with his Grandfather
Lynch, who was in the printing business "somewhere
near City Hall in Manhattan. Grandfather Lynch
urged his favorite grandson to go into printing but,
perhaps not unfortunately, Paul never had an oppor-
tunity to start with the family concern. Mr. Lynch
housed his printing equipment in the loft of a shaky
old building, and lost the equipmentand most of
his fortune when the loft just collapsed.
k7 dunng ear|y training at Comp Hancock, Augusta, Ga., 191 7. Mr. and
Mrs. P. A. B. honeymooning in Cleveland, 1921. With the Linotype Corporation
Brooklyn, m 1936. Designer John Averiii took this photo of Bennett at his desk!