Bennett went on through New York's public schools and, upon graduation from Stuyvesant High School, began the first period of his printing career at work in the book störe of Paul B. Hoeber, on 59th Street, near Park Avenue. Besides running a profitable medical book störe, Hoeber became an important publisher of medical books and of the Annais of Medical History. Frederic W. Goudy was typographic Consultant for The Annais and Paul Bennett, setting advertisements in the book store's small printing shop, usually met the maestro as he called to advise on type style and other matters. According to Bennett, he didn't really work much with Goudy, but "Goudy had a great teaching quality and when that is there, you pick up a lot." The younger man's admiration for Goudy blossomed into a friendship which lasted until the latter's death. World War I interrupted, and yet contributed to, Bennett's meteoric career. As he teils it, with a big, round grimace: "Like lots of fellows, I didn't think the war was in safe hands until I got there. Damned if I'd be a printer in the ArmySo I took a test that said I had an aptitude for machine guns." To his "great disgust," he became a machine-gun instructor and spent most of the war "down South," first at Camp Gordon, near Atlanta, and later at Camp Hancock, Augusta. Bennett got to France too late to see much fighting but recalls that he landed back home "the day bcfore Prohibition started, whenever that was." He also returned home to work at several printing jobs in New York and to renew his war-time courtship of pretty, Irish, Margaret Hogan, whom he married in 1920. "Sounds corny as hell," says Bennett, "but she's my first, only and present'sweetheart." The couple has one son, Donald, now working for Shell Od, married, and the father of Bennett's eleven-month- old grandchild. "Look here," says Grandpa Bennett, rummaging for baby-photos, "This is a chick, for God's sake"! The same year that he married Madge, or "Mama," as he likes to call her, Bennett set off for Cleveland and a series of printing and advertising jobs that led only from one success to another. Thanks to the recommendation of Ben Sherbow, he went to Cleve land as Director of Typography for Füller Smith, at that time the largest advertising agency bctween New York and Chicago. Bennett was not quite twenty-six years old when, in 1923, he moved on from Füller Smith to become Art Director and Production Manager for Dunlap-Ward Agency. After two years at this work, Bennett left graphic arts to get some direct selling experience. "I could write copy and make lay-outs, but I'd never sold anything. So I got a job selling printing plates." A year later he became Advertising Manager for Chandler Motor Company, whose' account he'd worked at while with Dunlap-Ward. Düring his two years with Chandler, Bennett's advertising techniques came into their own. Drawing Words of wisdom from the Master,- Bennett with Fred 1937, and to the right Bennett chats with a group in Mass., 1951. Left to right: George Trenholm, W. A. Goudy at Deepdene in June, Dwiggins' studio in Hingham, D., Bennett and Herb Farrier. 1 1

Print Magazine en | 1953 | | page 13