SALE OF HOSIERY
on his selling expericnce, hc designed and wrote a
series of folders distributed to Chandler dealers and
salesmen and boldly entitled, "Don't be Afraid to
Make Claims. The folders combined Bennett's eye
for effective typography with his "machine-gun
aptitude for explaining, in words as well as pictures,
the complicated mechanisms which made the Chand
ler tun. The Chandler "Pikes Peak Motor" became
one of the best-known in the country.
After his son Don was born in Cleveland, in 1927,
Bennett took a vacation from Chandler and returned
to New York, where he ran into Frederic Goudy
who asked him to take charge of advertising and
printing back with Paul Hoeber. According to
Bennett, Hoeber did the finest looking medical
books in the country. Goudy brought this to his
busincss. But Hoeber himself was "just an im-
possible guy. Very, very difficult." He frequently
required members of his staff to work over-time on
very short notice, much to the chagrin of "Mama."
After a few months, Bennett left Hoeber for good.
It was at this juneture that Bennett met and talked
with Harry Gage, a meeting which resulted in
Bennett s long and fruitful association with the
Mergenthaler Linotype Company. After working for
a while in the Publicity Department there, he be
came a partner in the William H. Denney Com
pany, an advertising firm taken over by Gage and
A few examples of early
Bennett layouts,- directly
above is one of a series
for Chandler autos,- the
rest are Linotype pro-
motion pieces and
the late twenties
and early thirties.
SUCH I l tl» tuaj-dreM i («per be
Itght or vUri Should roa« M be rar»
or wrll cki«iroithet. of courw, depova
mg on taste.
It'i |i« j> impocun» to change, m get
variciv in ihr drei ot a paprr. u n t» m tod
-und :hr dünge in Jn» jus» u bene-
ficwl ihechjnge ui dl«.
Thi» page du» s sn unuuul ix-ad Jibs.
Ii i mtwesjuig. n-adablc. wnnivt. And it
prom in»! emphivr nuy Iv gatnrd bv a?r
of typt (u*t a» e.iulv ai H ».ige; of tvpr.
Vou can havean tndi»>du*l dir» for your
pajvr an attrartnr. tndiblr. distitvuiT
dress—by Jiking f.* it. Nu Obligation, of*
course, wr'rr giad to l*lp. Jus« »int dir
warm Linotype agenrv. and send akmg a
fr* sample» of i
M E N'S
Inaugural Display of Modern
Im ib Em Hoom. VI«* Strret Ei
permil« Ihr adverliter Ihia apreinirD; lor it
lo Orr- Mimr olhfrrU h.. Ihr nrrdrd bl.ck-
rnürrl* Foreign lo Ihr nroo lo rurmounl ihr
lypro.ropy.llhrlrd, grr.l handir.p of Ihr
■od ohorr. Uaotypr hrovy bootrr.
Begim al Nim, Main Fluor
utting in on Corner», top und botloni,
iuadcvicc rauch unctl by modern iatde-
»igner». It makc» the advertiaement
»Und apart front »urrounding copv.
And the reaultant »pacc provide« an
excellent rccepUcle for the Company
nameif the nante ia »hört.
THE LINOTYPE GRANjON
DES1GNED BY GEORGE W. JONES,
onc of the great English printers, to meet
A FREE, SPIRITED, NOBLE TH?«: of tue fifi y
letter; füll of contrast and move- rTlrEirü^rrm !n <i'm.
ment, yet with an clegance and i°N w" llio «eleu«! f.»
prccision of linc(21 pt.)
NAMED FOR GRANJON, AN
eminent French Typefoundcr and ""'"*'2"""'"m
Printer of the ycar 15 50.(iHpt.) ^'."^TiT'p'.EX «i"f«"
GRANJON IS 8ASEDCHIEFLYON """Z" 1
J typeannbuted toGahamondand uicd iiM-.s um mm...« hm
in many beautiful books ot* rhe uxteentk
Century. Ii readi smonthly, combining
tcgibiliry of character and beauty of de- lu'hl
sign to a nurked degree (14 p!.) a£j?S*n»ÖÜTm
•slt C"D C G J fiT%7Y