Iß others. Bennett did much of the work for the Denney Company, which provided the advertising require- ments for Mergenthaler Linotype. At an early stage of the depression, however, Bennett was re-absorbed directly into the Linotype Company. For the past twenty years, he has worked with Linotype typogra- phy, part of the time under Harry Gage and part under C. H. Griftith. Both Gage and Griftith are now retired. As Mergenthaler's Typographie Promotion Man ager, Bennett has been particularly concerncd with speeimen printing and the development of new methods for the expanded use of Linotype faces. His promotion campaigns reflect the teaching skills crystallized during his days with Chandler: "Don't be Afraid to Make Claims"backing them up, of course, with facts about Linotype machinery which few other men could so lucidly illustrate. Strong on the verbal side of things, Bennett would have been, almost inevitably, a teacher, actor or writer. With unfailing charm, he has managed to be a little ofall three. From 1931 to 1933 he was Lecturer on Graphic Arts for New York University and, when he is not in his small working office out in Brooklyn, Bennett is usually on Company speaking tours, ex- plaining and promoting the use of Linotype faces to interested groups or private Conferences both here and in Canada. Back in 1938, he even got in one company-fmanced trip to Europe. While he talks easily off the cuff, Bennett likes to have a few new facts and raey aneedotes on hand to keep his audiences properly enthused and enter- tained. "You've got to give them something, you know, or they'll say Holy JsThat guy was lousy, let's not have him back again!" Once in awhile, Bennett runs into difficulties. "Sometimes you forget that there are women listen- ing and they get embarrassed at hearing an oath or two." Bennett feels, however, that his vocabulary shouldn't really bother anyone. "Advertising people are more sophisticated than others. If they're not, they should be." Why? Because they soon learn "the facts of life," says Bennett. As a writer on the graphic arts, he got much of his Start with The Typophiles. He has supervised the editing, produetion and distribution of all its publi ca tions. During the Thirties, the Typophiles issued several books honoring Fred Goudy, Bruce Rogers, and other notables. In 1940 it turned out Chap Book* Number One, with a leaf measuring 41^ x 7 inches, in an edition of 300 copies. Thirteen years later we find that 27 Chap Books have been issued, all in the same format. Typophile subscribers have been limited to 300 and this list of subscribers, carefully guarded by Paul Bennett, is the only official listing of the Organization. The group has no by-laws, officers or dues. No one but Paul Bennett knows which of the type-lovers who gather at weekly lunches are also subscribers to the Chap Books. Beginning with Chap Book Number Five, in 1951, additional copies of this series have been issued for "contributors and sub scribers" and published for general sale. For consistent AI (JA KIFTY BOOKS OF YF.AR 1929 Ai-an n «kW 1 ihiru o( the buuka in the "Fift> th. Lt.G-A. im» Li—type tel. total,inditiliveed thelanMU prefcrvnce for Linotype t.po,- raph« iiwflj th. heller hat* de- Linen*ped uFiMy Book" «le.- tion» .nfludcd OH Purin,l..r kullina wilh ihre* benka; Ruhe« leiih in.» booka caeh. Georpa Hollitur. F.ufcnc V. Council. Fred Anlhoenien, Min MaRie N1, l.uelt. Helena Stalnlekc, inj Jaeeic Dunle-n Whillarn.^ 1 FJnin KuJpe. F. L. Hitdrilh i Co, Hlfbor Prem, Quinn 4 Huden,Cuuntre LifcPrco, Linie Preo, Stanford Cni.er.itv Pro. Slralford Prcra,lne., Southwortl Pmü and iil-Biikd Ptm, The prcfcritd Linen, pc In. lor ihn veir'iTifi. *ook."nlev- l»Kl.are Colon Old Face, Wh Ki,man. Granjun, Rodoni Ihwk. Old Slyle No. i, Franklin Old -. en'a Oripinal Old Sleje. Muennoi.» Lmorvp. San FraneiKO, Chi,*t°, Ne*e Orlcam. Canadian I-inoi. p. Limited, Toronto l. Repe/aa.- rarn-e. i« 'Ar Priorrprl CM» :f K V C"—LINOTYPE 0 POUNDS LIGHTER yet cost no more LINOLITE MAGAZ INES will doeverything that brass mogazines will do except to tire out the Operator They are made of a specially-developed alloy which is os durable os brass and very much lighter.22 pounds less on the full-length 90-chonnel magazine for exam- ple. Linolite magazines are available in a complete ränge of styles full-length, split, and auxiliory MERGENTHALER LINOTYPE COMPANY, BROOKLYN, N.Y. *Webster's New World Dictionary defines "chapbook" as "a small book or pamphlet of poems, ballads, religious tracts, etc.," the name deriving "from the fact that chapmen sold such books in the streets." A chapman is defined as: "1. (British), a peddler; hawker. 2. (Archaic), a trader; dealer." 1 3

Print Magazine en | 1953 | | page 15