others. Bennett did much of the work for the Denney
Company, which provided the advertising require-
ments for Mergenthaler Linotype. At an early stage
of the depression, however, Bennett was re-absorbed
directly into the Linotype Company. For the past
twenty years, he has worked with Linotype typogra-
phy, part of the time under Harry Gage and part
under C. H. Griftith. Both Gage and Griftith are
As Mergenthaler's Typographie Promotion Man
ager, Bennett has been particularly concerncd with
speeimen printing and the development of new
methods for the expanded use of Linotype faces. His
promotion campaigns reflect the teaching skills
crystallized during his days with Chandler: "Don't
be Afraid to Make Claims"backing them up, of
course, with facts about Linotype machinery which
few other men could so lucidly illustrate.
Strong on the verbal side of things, Bennett would
have been, almost inevitably, a teacher, actor or
writer. With unfailing charm, he has managed to be
a little ofall three. From 1931 to 1933 he was Lecturer
on Graphic Arts for New York University and, when
he is not in his small working office out in Brooklyn,
Bennett is usually on Company speaking tours, ex-
plaining and promoting the use of Linotype faces to
interested groups or private Conferences both here
and in Canada. Back in 1938, he even got in one
company-fmanced trip to Europe.
While he talks easily off the cuff, Bennett likes to
have a few new facts and raey aneedotes on hand to
keep his audiences properly enthused and enter-
tained. "You've got to give them something, you
know, or they'll say Holy JsThat guy was lousy,
let's not have him back again!"
Once in awhile, Bennett runs into difficulties.
"Sometimes you forget that there are women listen-
ing and they get embarrassed at hearing an oath or
two." Bennett feels, however, that his vocabulary
shouldn't really bother anyone. "Advertising people
are more sophisticated than others. If they're not,
they should be." Why? Because they soon learn
"the facts of life," says Bennett.
As a writer on the graphic arts, he got much of
his Start with The Typophiles. He has supervised the
editing, produetion and distribution of all its publi
ca tions. During the Thirties, the Typophiles issued
several books honoring Fred Goudy, Bruce Rogers,
and other notables. In 1940 it turned out Chap Book*
Number One, with a leaf measuring 41^ x 7 inches,
in an edition of 300 copies. Thirteen years later we
find that 27 Chap Books have been issued, all in the
same format. Typophile subscribers have been limited
to 300 and this list of subscribers, carefully guarded
by Paul Bennett, is the only official listing of the
Organization. The group has no by-laws, officers or
dues. No one but Paul Bennett knows which of the
type-lovers who gather at weekly lunches are also
subscribers to the Chap Books. Beginning with Chap
Book Number Five, in 1951, additional copies of this
series have been issued for "contributors and sub
scribers" and published for general sale. For consistent
Ai-an n «kW 1
ihiru o( the buuka in the "Fift>
th. Lt.G-A. im» Li—type tel.
prefcrvnce for Linotype t.po,-
raph« iiwflj th. heller hat* de-
Linen*ped uFiMy Book" «le.-
tion» .nfludcd OH Purin,l..r
kullina wilh ihre* benka; Ruhe«
leiih in.» booka caeh. Georpa
Hollitur. F.ufcnc V. Council.
Fred Anlhoenien, Min MaRie
N1, l.uelt. Helena Stalnlekc, inj
Jaeeic Dunle-n Whillarn.^
FJnin KuJpe. F. L. Hitdrilh
i Co, Hlfbor Prem, Quinn 4
Huden,Cuuntre LifcPrco, Linie
Preo, Stanford Cni.er.itv Pro.
Slralford Prcra,lne., Southwortl
Pmü and iil-Biikd Ptm,
The prcfcritd Linen, pc In.
lor ihn veir'iTifi. *ook."nlev-
l»Kl.are Colon Old Face, Wh
Ki,man. Granjun, Rodoni Ihwk.
Old Slyle No. i, Franklin Old
-. en'a Oripinal Old Sleje.
San FraneiKO, Chi,*t°, Ne*e
Orlcam. Canadian I-inoi. p.
Limited, Toronto l. Repe/aa.-
rarn-e. i« 'Ar Priorrprl CM» :f
yet cost no more
LINOLITE MAGAZ INES will doeverything that
brass mogazines will do except to tire out the Operator
They are made of a specially-developed alloy which is
os durable os brass and very much lighter.22 pounds
less on the full-length 90-chonnel magazine for exam-
ple. Linolite magazines are available in a complete
ränge of styles full-length, split, and auxiliory
MERGENTHALER LINOTYPE COMPANY, BROOKLYN, N.Y.
*Webster's New World Dictionary defines "chapbook" as
"a small book or pamphlet of poems, ballads, religious
tracts, etc.," the name deriving "from the fact that chapmen
sold such books in the streets." A chapman is defined as:
"1. (British), a peddler; hawker. 2. (Archaic), a trader;