■kmAmI .-Müh to be piled on damp ground, to resist tropical rain and even to be dumped in the surf from speedy patrol boats. The importance of this kind of packag- ing was emphasized recently by Rear Admiral Fowler, Director of the Supply Management Agency of the Department of Defense when he stated, "Laymen are astounded to learn that military packag- ing is big business on a dollar and cents basis; they are honestly surprised that 6% of the total procure- ment dollar went for packaging in 1951some three billion dollars." A large proportion of this was for paperboard. Within the memory of many of us, paperboard was only a small segment of the great paper industry and was usually referred to as "cardboard" or "paste- board." The "paper box" was an object of mild ridicule. Today, half of the 26 million tons of paper products are printed in some formusually with a high degree of artistic design and with the most modern equipment. PAPERBOARD'S FUTURE This, then, is the present size of the young giant paperboard. What of its future? Those in closest touch with the industry are uniformly optimistic. For example, Dr. James E. Gates, who has been as- sociated with the industry for many years and is now Dean of the College of Business Administration, University of Georgia, recently published a paper entitled "Paperboard Unlimited" (Fibre Containers, February 1953), in which he states, "It is not incon- ceivable that we may need by 1975 a doubling of the production of board and board products. This Opposite. Reclaimed paper for making paperboard folding cartons. Above. This machine produces 85-inch-wide corrugated paper. annually produced in this country is paperboard; if we include certain building boards such as Celotex, Beaverboard and Masonite the tonnage is even greater. Of these thirteen million tons, one half or about six million tons are converted into corrugated Containers. Folding cartons and shelf displays con- sume another two and a half million tons. The balance goes into an almost endless list of uses such as set-up boxes, liquid tight Containers, expendable pallets and foil laminated board. Officially, there are 43 different grades according to OPA ceiling prices published in 1944. All, or almost all of these end is only 22 years off, or about the life cycle of pine pulpwood in the Piedmont regions of the South. By 2000 it will have trebled. It is hardly unreasonable to expect an industry which doubles its Output in 12 years (1939 to 1951) to at least double its production in the next 49 years, and perhaps even to treble it." These statistics are based on what might be con- sidered normal growth. In recent years a new factor has appeared, which is product development. This promises to discover new uses for paper board and already has brought to market such things as ex pendable pallets of corrugated board capable of 1 9

Print Magazine en | 1953 | | page 21