with a five foot ground glass to insure fidelity of reproduction hecame famous as the largest in the World, requiring wheels on rails for focussing. The pressure for faster production, closer register and lower costs eventually caught up with lithog- raphy and about 1930 it was replaced with a battery of Miehle two color presses augmented afterward by high speed multi-color rotary presses. ART REPRODUCTION It should be borne in mind that at this stage all folding box printing was being applied to the com- paratively rough surface of raw paperboard. Offset printing was one answer to this. Another was brushed clay coating which Gair was applying as a separate Operation at the New London, Conn., plant. However, its high cost meant intermittent Operation and because of that the clay coating equipment, in- cluding cumbersome festoon driers, was disposed of about 1922 and more attention was given to pro- ducing a smoother, whiter sheet right on the paper machine. Again this move was forced on the in- dustry by the continued demands for better art reproduction at lower prices. By 1935 Gair de- veloped a smooth, white coated sheet known as "Gairwite" and this was followed by "Gairglow", which involved a new treatment on the paper ma chine to prevent gloss inks from penetrating un- evenly with a resulting mottled effect. Still the search for better quality and lower costs continued so Gair took a revolutionary step and installed clay coating equipment on the paper ma chine without reducing production speeds, and called the product Gaircote' Gair adopted the idea in its early stages and the successful technique worked out at one mill was transferred to other of the company's plants. GRAVÜRE PRINTING The final step in this never ending contest was Gair s recent installation of gravure printing, cutting and creasing and Stripping in one Operation, which necessitates a long and expensive makeready. Sheet fed gravure, however, is not applicable to short runs, but the process results in such a high fidelity repro duction of sketch and color that it is hard to realize the impression was made on boxboard and not on fine paper. It not only permits delicate color grada- tions but also bold solids and even fine type matter, 2 2 FOL DIN© ^"V PAPE« BOX - x ASSOClAT IQ Black and blue on gold carton poinls up luxury item. since the entire design is etched onto the printing roll. Incidentally, these Gair sheet fed gravure presses are unique in that they were the first to be used in this country for folding carton work. Other recent developments of this case history Company in the search for "something better and different" include cartons with transparent Windows (essential in seif service markets)cylindrical cartons which can be collapsed for shipment and which are used for men s hats and millinery; and aluminum foil laminated packages for eye appeal and protec tion of contents. The latest step has been the dc- velopment of a completely transparent folding carton which is cut, creased, printed and glued on Standard folding box equipment and which can be filled and tucked on conventional filling machines. At the last Folding Carton Industry Exhibit and Competition, held each year in Chicago, over 4500 handsome and unusual paperboard packages com- peted for 400 class awards and for "Best in Show". This exhibition illustrates thc magnitude of the in dustry. The graphic arts can be proud of its con- tribution to this development.

Print Magazine en | 1953 | | page 24