form und technik I One of Renner s great dislikes was period typography. On that subject he expressed him- self as follows: "The print shop is nof a costume shop. It is not our task to clothe each literary content in a period costume; we must see to it that it receives a garment that suits the style of our time. We want a living typography, not a typographic theater or masquerade." Period typography is, of course, partly a matter of style and partly of type design. Since we have considered the style in as much detail as these pages will allow, some of Renner s ideas on type design may be expressed at this point. He feit very strongly that there was no longer any valid reason why types should al- ways resemble the early models, which were based on broad-pen writing and produced by hand-cut punches. Types, he maintained, were reading Symbols and that we were gradually leaving the older conception of written symbols behind. Therefore, a new and beautiful type style was only possible through the direct and functional use of all our present mechanical equipment for producing type. It was not Renners idea to toss all period types into the hell-box; he simply wanted a reestimate taken of where we stood in typo- graphical history; he did want a line drawn under our two-thousand years of letter devel- opment and wanted it summed up and then reduced to its common denominator again. He believed with Corbusier that we should start again at zero if necessary in order to clear the decks. There are only these components to any printed job as he saw it: the purpose, the raw materials, and the techniques. Instead of using our present-day components he feit we were still playing around at being Jenson, or Simon de Colines, or Bodoniwhen we should be simply ourselves with a clear and simple ty pography. There is much in his point of view A recent cover of Form und Technik. One of the most inferesting typographic publications of the present. 1 Auftom ■*t Ihn.?» of view, on xi«nute cm if- d«, htaxotkuns'ueüt »ich doc in den tnpem.r »<i, ib. py« hii«v.«!f otsn. 0*»*t «mer d-s ou* vnfwin» c> .om.cn» »s»«', ntttii.rr. V.vi„ra ov»6«i?. M infeoM-dl* Zustimmung w '.A.n3 So period« th. ob»»»»-« te og, Ubertowaun« auf ihm »««houei «beitragen proved »i.t.ieciir» ;ciw Comm.rrlof an, how»-»r, bo»«» fa'hrr uoo ob.. 0.V mth, «n tobwwobblvolb«, »ho« »i-».v*r-»iooa!>e:\ rt. h. mhoM«h H gUmntuiy estobSiihad, «ohie» wh.ch 3c ro festgelegt«-« Werten «u»,dw «huetHich ovdi m «Itogetber So». sbei «Boihto->c* luli.'y «epbed. Or Jh. otber banrf wh.« -r.r,- ,«n* ver.,»<««, ond«r..»e. i ob*' durch trs-mof ed -.nie, form, «h«/ b.come foundobor hoA,lebende W.djwng hMdooienuSem... »tooesonddemandWilyorrm mume»G««<> fv werde« und de« Krofv»(b«owch d«, Se»chou..t of power on tn» of To u,„ und »KKilno «uf einM.ede.fmolS «Stühren Commercioi o.r 3il is-», D,.C«b..,ucb»9..opn.k <MMWfw.b onee„,,.„f,Th„eto„ 9'Und»o«».i,cben inNjü d;. iefrt«, J.und>üui«:ne .11. ebweus 'hot wti.revu? w« d»»i.e so p- »i»r> Professor H. K. Frenzel, the editor of Gebrauchsgraphik set his magazine in Futura around 1930. Its influence in the U.S.A. was great. o o Fachzeitschrift der Industriegewerkschaft Druck und Papier für alle Berufssparten des graphischen Gewerbes und der Papier und Pcppe verarbeitenden Industrie Heftpreis 1,70 DM Nummer VIII Drittes Jahr August 1952 Seiten 281 320 3 0

Print Magazine en | 1953 | | page 32