PLAIN AND SEMI-PLAIN
PRINTS IN CLASSIC DESIGNS
GEORGE J. HUNKEN CO., Inc.
columnssay, 1,740 lines. Probably the biggest in a long
time. (If you know a bigger one this season please clip
it and send it to us with any details you can get about
And about 1,500 lines of this big advertisement are
devoted to wallpaperthe rest is paint and enamel and
furniture polish. The ribbon head has Christmas candles
and the store name. Then, big display "SALE WALL
PAPERS help get homes ready for Christmas." Four
Cross Heads "Hundreds of Lovely Patterns Here
Smart Bedroom, Diningroom Papers Patterns Suitable
For Any Room!Rich-looking Patterns in Soft Tones!"
Under each of these crossheads are three L-shaped half
tone pictures of representative patternstwelve in all.
In the hollow of each L is a 2-line display head, and in
a third line with more display the price. Then in three
lines of small printregular price and six or seven words
of description. Arranged low price first. The lowest
was 7c. and the highest $1.46.
Of the recent advertisements of wallpaper and paint
that we have clippings of, the next biggest is that of an
other "Boston Store"in Providence. Its Christmas
Dollar Day advertisement on November 30th was 2
columns by 168 lines. A little more than half of the
space was on paints, varnish, enamel and Linocrex. A
little less than half was on papersillustrated with line
cuts of two rolls, and offering room lots (10 rolls and
18 yards border, regularly priced at $2.30 for $1, and
6 rolls of Craftex, regularly 24c. to 32c. a roll, for $1.
Hovey's is a "Boston store"a big department store
in Boston. And one of the most attractive small wall
paper advertisements that appeared in the newspaper this
December is a 2-column-by-60-lines with about five-
eighths of an inch border in half tone on either side
illustrating a large floral pattern. On the white strip
between is the copy, mostly display"Is your home all
spic and span for the Christmas holidays WALL
PAPER 14c. Roll. Regularly 24c. to 59c. a roll. Many
of these are 30-inch papers. Think of how much you
could improve the appearance of your rooms with new
Probably the most consistent advertiser of wallpaper
is The Sherwin-Williams Co. A few examples
In Nashville, 2 columns by 154 lines: "Thank You,
Nashville! For your generous response to the opening
of Paint Headquarters. So great has been the demand
that we are continuing the following paint and wallpaper
specials on Monday, Tuesday and Wednesday." Then
three offerings: New Light-Resisting Plasters, per single
roll (line cut of paper hanger) S-W Semi-Lustre, 89c.
quart and $1.69J gallon; and Large Assortment of Living
Room, Bedroom and Kitchen Papers, 6c. per single roll
(line cut of furniture, wall and window detail). Just
above the signature"Sold for cash only."
In Des Moines, 2 columns by 56 lines, heavy display
for name, logotype and WALLPAPER; and three
items offered, in different sized space, priced 84, 19 and
In Chattanooga, the best S W copy, in 2 columns 42
lines deep. Head: "What a World of Difference NEW
WALLPAPER Makes in Your Home." Circular line
cut of paperhanger at wall, and under that"Consult Us.
Free Information on how to secure a Government loan
for Decorating your home."
THIS studio cordially
invites the trade to
call and view their line
of distinctive designs
for wallpaper and
CEORGIANA STUDIO OF DESIGN
Thelma M. Burrows,
295 Madison Avenue, New York
FOR BETTER GRADE WALLPAPERS
87 THIRTY-FIFTH ST. BROOKLYN, N. Y.
In Answering Advertisements Please Mention "WALLPAPER"